for photographers, filmmakers, & creative business owners
Your step-by-step roadmap to attract premium clients for breakthrough opportunities, create your best work without burnout, and elevate your creative brand for long-term success.
From Globally Renowned Luxury Wedding & Editorial Photographer, KT Merry
when it's not terrifying, it's actually inspiring.
It's time to be done accepting the status quo that perpetuates the starving artist lie.
After nearly two decades as a top photographer working around the globe with happy couples, household-name brands, and iconic publications—I’m on a mission to help creatives like you break into the luxury market and create an abundant, fulfilling career doing the creative work you love …
… and get paid more than pennies on the hour for it.
3X her booking rate
from when she started TAP!
😱😂!
From $3200 to $10k!
Celebrating $23k with 🍾!
Courtney booked her largest
package ever!
As a creative entrepreneur, the fastest way to build real success is to refine & master your business from the ground up.
Do yourself a favor: close your eyes & take a deep breath. (You’ve got time.)
Imagine how it would feel to go from anxiously searching for your next contract to strategically attracting your ideal client, building an irresistible portfolio, and charging premium rates for work you genuinely enjoy.
Because one thing’s certain—
Building an irresistible portfolio that earns the attention of your ideal clients and recognition in your desired niche market
Creating a reputation for your artistry—and unparalleled professionalism—and being sought out for the unique vision you bring to every project and partnership
Charging premium rates that reflect the value of your work and support the life you want
Learning the proven sales strategies that seal the deal on dream contracts.
No amount of refining your aesthetic, hanging out on Instagram, or doomscrolling your competitors’ profiles will pay your bills or bump you from hobbyist limbo to in-demand premium photographer overnight.
AND … unshakeable confidence in
Positioning yourself properly as a visionary brand is what makes you stand out in a saturated industry—helping you build a reliable network and a reputation that keeps leads coming in whether you’re at your desk or not.
Want to stop saying yes to every inquiry because you need the money? Ready to be done getting caught up in bidding wars because your clients focus more on your price than your portfolio?
Luxury clients don’t just work with vendors—
they work with visionary partners.
Pricing at $15,000+
Pricing at $10,000
Pricing at $1,500
Pricing at $5,000
The average photographer makes $49K working
50-60 hours per week plus 20-40 weekends per year.
That breaks down to roughly the same hourly wage as a fast food worker.
Carefully curating your brand not only increases your earnings, it gives you more freedom & greater fulfillment while protecting you from almost certain burnout.
As you shift from a business to a brand, and increase your rates as you generate greater demand, you naturally attract more profitable jobs + career-defining opportunities—
effectively ascending to the top of the market with your inquiries creating a tailwind.
The Abundance Plan is your step-by-step roadmap to attract high-paying clients for breakthrough opportunities,
fulfill your creative ambitions without compromise, and enhance your brand for long-term success.
Introducing
It seemed crazy that I was charging less before all of this...
I arrived at nearly 17k for a destination wedding video. But all I did was show the client how much work it actually is, in detail.
Germany
We have scaled back majorly in the amount of weddings we take (went from 25 a year to 15-18) and doubled our average booking rate from where we were when we started TAP. Our overall gross income has increased by well over 100k in the 2 years since we started TAP.
Chicago
Savannah, GA
Pennslyvania
TM
The Abundance Plan isn’t just the exact business blueprint I’ve used to generate 7+ figure years through recessions, pandemics, and major industry shifts over the past two decades...
Top Wedding Photographer in the US
Top 100 Most Inspiring People
Top Wedding Photographers in the US
Top Wedding Photographers in the World & Celebrity Shortlist
and spend more time creating work you’re proud of—instead of settling for whatever falls in your lap
Fill your calendar with contracts that support your desired lifestyle so you can work less and finally get out of the retainer-to-retainer cycle
Develop your unique style and perspective, and strategically share it with the world using proven marketing frameworks
Streamline your processes and consistently deliver a white-glove client experience… without burning hours on tedious tasks
Build a brand that takes you from unknown and overlooked to recognized and respected
My exact step-by-step blueprint to generating financial abundance, recognition and world-class clients you adore.
Unlock the answers to questions keeping you up at night tailored to you and your specific business needs, wants and desires.
Offering *real* advice, support and feedback on your business, your vision, and ways to make it happen faster. Think: the supportive, I’ve-been-there-too, growth-minded friends you’ve been missing in this journey.
“The Abundance Plan is more than a business course, it is a life course, a mindset course, and a reminder that I am worth the space, energy, and time to improve.
TAP is a beautiful reminder that if I am at my best, I am making the world a better place.”
“As a lawyer and photographer, The Abundance Plan has been worth every single penny. I would recommend the program to anyone who…
(1) needs a thorough guide on how to structure and prioritize goals in order to create the most impact in the shortest period of time;
(2) is willing to "trust the process" and watch their small, yet meaningful steps, transform into huge leaps ahead in their respective industries;
and (3) thrives in an environment of creatives who will hold you accountable.
The program transcends industries and (for me personally) it continues to provide me with the framework I have been looking for in order to design the life I want for myself and my family over the next 5-10 years. Even better, I have gained lifelong friendships with other creative professionals whom I would have never had the opportunity to meet.
I give it a 10/10!”
that streamline your process, elevate your client experience, and 3x your booking rate—to save you time and money!
showing you the A-Z of everything you need to do to build and grow your photography expertise into an irresistible brand that clients want to pay top-dollar for.
inside a powerful, private community so you can truly ask me anything, and get my personal feedback on your business!
When you say yes today, you’ll unlock these
Get exclusive access to my insights + tailored strategies for your business in our immersive Mastermind-style experience.
Can’t make it live each week? Submit your questions in advance so you can still get your answers when you watch the call replay.
Once you’re in TAP, you’re family. So you’ll be granted access to all past and future calls inside your personal library.
Your custom 100+ page Abundance Plan Digital Workbook helps you ground the program lessons into your very own practical action plan. Discover exercises and (ungraded) assignments designed specifically for creative professionals that help you understand, incorporate, and develop your skills as you go through the program.
Instant access to our best resources, swipe files, and templates to build a highly profitable, sustainable creative business including:
In this exclusive professional networking group, you’ll receive support and feedback as you rise to the top of your industry!
You’ll instantly find a generous, growth-minded community that will be with you for years. And who knows, you may even get your next lead (or twelve!) through the referral pipeline we cultivate inside our private group.
Make consistent progress through the program with an easy-to-follow framework that lets you go at your preferred pace.
The 7-week intensive track
You’ll know *exactly* what to do each week to stay on track — from which videos to watch to which activities you should complete.
(PLUS: You’ll find plenty of accountability partners inside the program who can move at the same pace with you!)
The 14-week measured track
The 10-week precision track
Your reply to a new client inquiry is the single-most-important email you’ll ever send in your photography business. To help ensure you seal the deal, we’ve put together every single client email we use in our business, from the moment a lead hits your inbox all the way until you're fully booked.
Ever wish you could wave a magic wand and hit hyperdrive on your workflow? Get hours of time back with this treasure trove of backend systems and video tutorials that will elevate your efficiency game. Say goodbye to file-finding stress and missed deadlines when you integrate our optimized processes for Dropbox, Asana, Lightroom, Google Drive, and more.
Sleep easy knowing your business is protected against last-minute cancellations, income-destroying reschedulings, and rogue “friends of the family” showing up with a camera at your biggest event of the year. We’ve pulled together the most critical clauses you need in your contract, foolproof best practices to navigate NDAs and celebrity clientele, plus a checklist of the must-have documents to fortify your business as you elevate into the luxury market.
Follow a Proven Blueprint
Inside The Abundance Plan, I’ve hand-curated everything we use to become a global luxury photography brand..
We went from under $10k per booking to over $55,000 per booking on average by following the blueprint you’ll get inside the program.
Becoming an irresistible brand requires a shift not just in elevating your portfolio and client experience—it means upleveling who you are and how you show up.
With my tools, systems, and strategies (the ones we use every day in our business), you'll have what you need to create a captivating portfolio, charge premium rates, and elevate your client experience to the luxury level for each and every client
THE PROPOSAL CALCULATOR
Whip out accurate, custom pricing lightning fast. At the luxury level, planners and clients don’t want preset packages, so this tool eliminates the stress of guessing or making up custom numbers—and lets you deliver a white glove, bespoke proposal in minutes.
STRATEGIC PRICING WORKSHEET
Not only does this tool help you quickly recognize where you’re leaving money on the table, but it also helps you pinpoint the booking rate that allows you to work as much (or as little) as you like.
THE LUXURY CLIENT EXPERIENCE PROJECT BOARD
Never worry that you’re missing a critical client touchpoint ever again—with this Asana project board and downloadable checklist, you’ll have a hit list of every single task you need to onboard and deliver a luxury experience for a brand new client
90-DAY ACTION PLANNER
Turn your big goals into bite-size to-dos. With our signature goal-setting action planner designed specifically for creatives (that’s you!), you’ll be shocked at how much progress you can make in just 3 months.
THE CREATIVE PROFESSIONAL’S MARKETING PLAN
Compile your entire marketing strategy into 1 simple-to-use resource, so you can quickly double down on where you’re seeing results and pivot immediately on areas that need more attention.
SEO FOR NON-TECHIES TUTORIALS
In these two tutorial-style explainer videos, you’ll discover super simple SEO strategies and content optimization techniques you can use (or better yet, outsource to a helper) that not only helps you get in front of more of your ideal clients online, but also convert them into actual leads more effectively.
RELATIONSHIP BUILDING CHEATSHEET
Create high-touch, impactful relationships with planners, collaborators, and clients super easily. .This tracking system that lets you call up meaningful details like anniversaries, fave wines, and pets’ names on the fly with a tap of your fingertips.
PUBLICATION SUBMISSION TRACKER
Submit like a publishing pro with your personal hit list of dream outlets, their submission requirements, and exactly who to contact to make the entire submission (and following up) process a breeze.
CONTENT CALENDAR
Map out a cohesive content plan quarter-by-quarter so you can batch create, publish, and promote stress-free (bonus: this tool lets you hand off content to a VA and Team Member super easily).
Photographer Fave
We've designed TAP to empower you at your own pace. Even with just one lesson, the (insert outcome), people have transformed their journey.
Thye beauty of this program lies in simplicity. Small steps today yield significant results. By joining now, you're not just investing in a course, you're investing in your future success.
you don't have to tackle everything at once.
Ashlea more than doubled her prices!
Renée raised her prices + booked 4 clients in 2 weeks with custom proposals! “A comfortable and authentic way to connect and sell!”
Emi is making a “waaaay higher profit margin!”
Jaye raised his pricinging
and booked a dream venue!
Jillian “can’t stop smiling after getting off a discovery call with a bride that is so in line with my ICA...!! ”
Whitney is booking at TRIPLE her pricing last year!
Collins got his “second Vogue feature in the past 12 months since joining TAP!”
Alexis booked her “largest wedding package yet”!
Aika says "Each time I go through TAP again, I'm reinvigorated..."
Chelsey Made $16,000 in ONE WEEK!
Sej finally reached a five figure income SOLELY through photography!
Follow a business roadmap that saves you YEARS of mistakes, money, and energy
Break free from burnout, confusion + stagnation when you have a clear path forward, consistently setting goals and blazing past them
Receive personalized mentorship from KT (and draw from my 20+ years in the industry) to sail through every business and mindset challenge
Have the right network of growth-minded creatives who keep you inspired, accountable, challenged, and motivated
because we believe you have the power to make a difference—whether that’s to the environment, wildlife, or other human beings—and you get to use your business to put more good into the world
Use your prosperity to make an impact
Receive an abundance of high-quality inquiries because you’ve finally nailed your marketing message and business niche
Confidently raise your rates, know your value + work less while charging more
Build an in-demand brand that generates client + planner referrals so you can stop taking jobs out of fear or scarcity and land your dream opportunities
Master your operations and workflow so you can get more done with less time, effort + stress
and showcases your artistic mastery
Fill your portfolio with work that makes you proud
Singapore
Chicago
Cotswolds, UK
Milwaukee
Knoxville
U.K.
London
London
Omaha
Utah
TAP AT A GLANCE
You’re getting $25,855 in brand-building tools, templates + mentorship…
For just $2,997.
Lifetime Access to The Abundance Plan
$13,750
$7,500
7 Live Q&A Support Calls with KT
$550
KT’s Business Building Resource Library
$497
The Easy-To-Follow Blueprint Plan
The Summary
$297
The Abundance Plan Workbook
$497
TAP Online Community Support
$2,000
From Inbox to Booked: Proven Client Email Responses to Seal the Deal
$1,291
Inbox to Booked, Backend Tech Bundle & KT’s Legal Vault
TOTAL: $25,885
$2,997
LIVE Social Strategy Summit with KT Merry & Guest Expert Panel
Extra Bonus!
Enroll today and get my KT Merry x Refined Color Preset Pack FREE with your registration..
Enroll today and get my KT Merry x Refined Color Preset Pack FREE with your registration.
6 Plug ‘n’ Play Marketing Strategies with Email Templates to Make You Money in the Next 30 Days
Inside The $2,500 Cash Infusion Bonus: 6 Plug ‘n’ Play Marketing Strategies with Email Templates to Make You Money in the Next 30 Days you’ll get the exact email templates and strategies I use in my own business that will make you your Abundance Plan investment back in the next 30 days. What’s holding you back?
Get $342 off the FULL program and all of the bonuses above + The Luxury Wedding Planner Guide
BEst Value!
ENROLL NOW
Get access to the FULL program and all the core bonuses above
limited-time offer
ENROLL NOW
Get access to the FULL program and all the core bonuses above
most flexible
ENROLL NOW
It's your time!
We’re donating a portion of every student enrollment fee in The Abundance Plan directly to our quarterly charitable contributions—including The American Wild Horse Campaign, EarthJustice, Oceana, and more.
As a passionate animal lover and conservationist, giving back is a core value and priority that guides my purpose and *my* Big Why. You can know that your enrollment into The Abundance Plan will yield a tangible positive difference for you and for threatened species and our planet. I’m also trusting that our give-back campaign will inspire you to grow your own abundant business and make a deeper impact for the organizations you’re passionate about.
Which one of these TAP Success Stories will be YOU?
If you want to charge more and work less…
Aika broke into the 4-figure pricing and booked her highest ever job yet!
In one year, Kevin raised his pricing, hired 3 people and nearly doubled his revenue!
Alisha left her full time job and is booking her ideal clients at an average of $9k per job.
amy doubled her rate and broke through the $6K ceiling...
Jack raised his pricing and has almost tripled his revenue!
Jackie booked a wedding at $20,000!
Listen to these...
sheri found the support of the tap community so valuable to her growth.
Jasmyn gained conficence and found clarity in the direction of her busines.
tap unlocked a core belief for jasmine that she can make small changes that have big impact in her business
We’ve all bought a program or a solution that didn’t work. You don’t want that experience ever again. Neither do I.
It’s important that you’re not afraid to invest in your business.
We grow better when we know better.
You have 365 days—a full year!—to dive in, do the work, and get results from The Abundance Plan. If you aren’t seeing the results I promise in this program, simply contact my team to cash in on your refund.
Here’s the deal: to be eligible for the money-back guarantee, you have to do the work. This isn’t a buyer’s-remorse situation. You must complete the program, attend the coaching calls (or watch the replays), and show us that you’ve tested and applied the lessons to your business—and haven’t seen results from your efforts.
I want you to be a success booked out months in advance, celebrating your latest magazine spread or online feature, while you watch your bank account continue to grow. By the end of 365 days, you’ll have had a full year to work through the curriculum, implement it, and decide for yourself if The Abundance Plan works.
Named Top Wedding Photographer in the World
by Harper’s Bazaar . . .
five times.
[TAP] allowed me to fast forward a few years of trial and error when dealing with luxury clients and vendors and get a faster transition into that status where I'm now booking them on a regular basis. Was able to go from 300K to 500K in revenue while shooting 25% less jobs per year."
They’ll answer any questions you have and let you know *exactly* what you can expect when you decide to elevate your business with us!
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02.
03.
Biggest Questions
If you’re in a busy season right now trying to manage an already-packed calendar, you are not alone! And the great news is that you keep unlimited, lifetime access to ALL of The Abundance Plan™ content, as well as to our private online community. There is NO RUSH for you to push through the program if you prefer to have more space.
That being said, we’ve designed three specific roadmap plans to support you in moving through the program more quickly if you want to see results right away.
Want to go all in and follow along week-by-week as we release the Modules? Then the 7-week Intensive Plan is for you! Expect to spend up to 90 minutes each day, Monday through Friday, going through the program videos, workbook content, downloads and swipe files, plus engaging in our private online community.
The Intensive plan isn’t right for everyone, so if you prefer to have more space in your schedule, simply follow along with our 10-week or 14-week plans, where you can choose when and how you go through the content (in some cases, you’ll need as little as 15 minutes to get a quick yet valuable take-away).
It’s truly up to you. You can go at your own pace and revisit the content whenever it serves you
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Once you enroll in the program, you’ll receive instant access to The Abundance Plan Private Facebook Group. On Saturday, April 27th you be granted access to the Welcome Module through our software platform, Kajabi. Then you’ll receive access to Module 1 on Tuesday, April 30th and a new module every 7 days at 8 am ET. We drip out our Modules weekly to give you space to implement each week’s content into your life and business, but remember that you can always visit any of the lessons at any time once they’ve released, as you have lifetime access to the Modules.
All lessons are delivered via video, audio, and written transcript so that you can choose your preferred learning style.
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It’s all good! When you enroll in The Abundance Plan, you get unlimited, lifetime access to the program, so you can take your time and soak in the content at your own pace. PLUS you also get immediate access to our incredible private community as soon as you enroll—which means that you have a built-in support network where you can ask questions and receive answers even if you haven’t seen a particular lesson yet.
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Absolutely! You get direct access to me for coaching and support in our private online community, where I’ll be hosting LIVE Q&A calls for seven weeks. And beyond my feedback, encouragement and mentorship, you’ll also have the chance to form meaningful connections with your peers inside the community.
Once you’re in The Abundance Plan circle, you’ll always have a seat at our table.
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While I do recommend that you show up live when possible, I also recognize that with an international community like our Abundance Plan family, it’s not possible for every student to be on every call live. Not to worry, though, because you can ask any questions you have before the live calls, and I will answer them; and you can always ask questions inside our private community for a quick answer, too. Plus, every single live Q&A is recorded and uploaded promptly into your Members’ Area in Kajabi.
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The Abundance Plan™ is perfect for photographers at all stages of their journey—whether you’re an ambitious starter, or you’re booking jobs regularly yet looking to work with more dream clients, or you’ve already got a top-notch existing client list. If you are someone who is actively seeking a proven framework and accountability to get to the next level of your career—a level that prioritizes excellence of craft, building recognition, and scale—then The Abundance Plan™ is right for you.
Whether you feel you’ve mastered your craft or whether you’re continuing to refine your artistic process, the Abundance Plan will support you in becoming a successful business owner in addition to being a creative. You’ll get the training and mentoring you need to know your numbers, charge more, outsource the tasks that drain you, and work with top-tier clients who appreciate and value you.
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I totally get it! Most of us have survived a lot over the last couple of years, and we’ve overhauled the way we live and work, too! And I also understand if the uncertain economy makes your enrollment decision feel like the stakes are high.
I want to encourage you that no matter what is going on in the world, there’s one investment that will always be worth it.
As Warren Buffett said, “The best investment you can make, is an investment in yourself. The more you learn, the more you'll earn.”
So you can either let fear do the talking during this season, and put a hold on your progress, or you can make a sure-fire investment in yourself and come out the other side even stronger and more successful.
So breathe into this decision and know that we’ve got your back!
We offer you The Abundance Plan™ 100% Guarantee, which is our promise that if you show up and do the work, and you don’t feel the program is helping you, you can get a FULL refund of your investment within the first 365 days of your enrollment. We are so confident in what The Abundance Plan™ has to offer you that we’re happy for you to join us at ZERO risk to yourself.
Beyond that, I can also share that while nearly every single investment I’ve ever made in my business has been scary, I wouldn’t be where I am today without them. My goal is to get you to where you’ve always dreamed of going, and set you up for a thriving year that can shift the trajectory of your business (and your life) for, well, ever!
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Absolutely! You can jump in today with seven monthly installments of $477 or enroll with a single installment of $2997 (and receive a special Luxury Wedding Planner Guide as an additional bonus). My team and I are committed to making this program as accessible as possible because being the in-demand photographer you’ve always dreamed of shouldn’t be outside of your reach!
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The Abundance Plan™ only opens for enrollment twice a year, so this is your last opportunity to join us and get the support you deserve until well into the future. I know it can be tempting to put your dreams on the back burner, but I believe the fact that you’re still reading this page means you know in your gut there is a next level for you. NOW is the best time for you to jump in and start implementing the training that can elevate your business, increase your revenue, and allow you to experience the lifestyle you desire while doing your most creative work yet.
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We’re happy to answer any additional questions you have! Please email team@ktmerry.com and one of my team members will get back to you promptly. You can also speak directly with one of my students! They are standing by to answer your questions about what it’s really like inside the program. Click here to book a FREE, 15-minute chat with an Alum.
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You caught me—I overdeliver. And there’s SO much in The Abundance Plan that my students keep coming back to, year after year.
Scroll down for a quick recap!
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How many times do you make up numbers hoping you hit a client’s budget?
How many times do you send a DM or email to a planner, only to hear crickets?
How many times do you say yes to the same boring jobs at the same boring venues just to pay the bills?
So if you want out of the “Guess + Stress” spiral – and a simple-to-follow business blueprint made for creatives, by creatives…
Join us inside The Abundance Plan – and put that time, money, and energy to good use.
A way that not only works, but is completely doable, sustainable, and doesn’t require you to hand over your life-savings—or sell your soul?
It’s the real-world systems, processes, and solutions we use in our luxury photography brand to command $50,000+ contracts, shoot in jaw-dropping locations all around the world, and get billions of eyeballs on our work each year.
And more importantly—
this blueprint keeps us creatively excited, financially comfortable, and able to choose how we live our lives.
If you’re ready to command your worth, have clients chase after you (instead of the other way around), and use your creative talents to create the lifestyle you want to live…
The solution is to position yourself as an in-demand brand.
I've been in the photography industry for over 20 years, starting my wedding photography business in 2007 during the great recession. While others pulled back, I went all in and reaped the rewards.
In case you’re still wondering: “am I *really* ready for this?”...
Are you planning, rebuilding stronger, and envisioning your future in the next five or ten years? Will you do the necessary, albeit less glamorous work to build a robust business and brand?
Now is the time for those who are truly committed, willing to overcome challenges and seize opportunities, to leap into a stronger future, prepared for whatever comes.
The question is, will you be among them?
The Abundance Plan is more than just a program; it's an investment in your boundless potential. It's not about what might happen; it's about the undeniable transformation that will occur when you decide to seize this opportunity.
xx,
give me this!
get started today for
...but hurry! The doors are closing Friday!
$289